Are creators actually driving revenue for your brand?
A 10-point audit to help Shopify brands assess whether their creator program is a scalable sales channel or just a line item in the marketing budget.
Key Themes
Key Themes
Key Themes
What you’ll find inside the Creator Audit
What you’ll find inside the Creator Audit
A practical audit designed to help Shopify brands understand where their creator program is leaking revenue and where it can be scaled with confidence.
A 10-point audit to help Shopify brands assess whether their creator program is a scalable sales channel or just a line item in the marketing budget.
A 10-point audit to help Shopify brands assess whether their creator program is a scalable sales channel or just a line item in the marketing budget.
Revenue accountability
Are creators tied to sales outcomes or just content delivery? High-performing programs set clear revenue goals, not vague reach targets.
Revenue accountability
Are creators tied to sales outcomes or just content delivery? High-performing programs set clear revenue goals, not vague reach targets.
Customer quality
Not all creator traffic is equal. Identify which creators bring net-new customers, higher AOV, and better repeat rates not just discounted one-offs.
Customer quality
Not all creator traffic is equal. Identify which creators bring net-new customers, higher AOV, and better repeat rates not just discounted one-offs.
Incentives & structure
Flat fees reward output, not performance. Strong programs align creators with revenue through commissions, and performance-based incentives.
Incentives & structure
Flat fees reward output, not performance. Strong programs align creators with revenue through commissions, and performance-based incentives.
Measurement & scale
If performance lives in spreadsheets and screenshots, scaling is impossible. Real growth requires a single view of clicks, orders, and revenue by creator.
Measurement & scale
If performance lives in spreadsheets and screenshots, scaling is impossible. Real growth requires a single view of clicks, orders, and revenue by creator.
Revenue accountability
Are creators tied to sales outcomes or just content delivery? High-performing programs set clear revenue goals, not vague reach targets.
Incentives & structure
Flat fees reward output, not performance. Strong programs align creators with revenue through commissions, and performance-based incentives.
Customer quality
Not all creator traffic is equal. Identify which creators bring net-new customers, higher AOV, and better repeat rates not just discounted one-offs.
Measurement & scale
If performance lives in spreadsheets and screenshots, scaling is impossible. Real growth requires a single view of clicks, orders, and revenue by creator.
Market Shifts
Market Shifts
Market Shifts
Creator marketing is changing
and performance now matters
Creator marketing
is changing and
performance now matters
Linkable partners with brands at the forefront of innovation in the wellness, apparel and beauty industries.
72%
of brands can’t clearly attribute sales to individual creators
72%
of brands can’t clearly attribute sales to individual creators
72%
of brands can’t clearly attribute sales to individual creators
68%
of creator campaigns are still paid primarily via flat fees
68%
of creator campaigns are still paid primarily via flat fees
68%
of creator campaigns are still paid primarily via flat fees
61%
of ecommerce teams don’t track creator CAC with paid media
61%
of ecommerce teams don’t track creator CAC with paid media
61%
of ecommerce teams don’t track creator CAC with paid media
Turn creator activity into a measurable sales channel
Turn creator activity
into a measurable
sales channel
High-performing creator programs don’t rely on gut feel or screenshots. They define clear offers, track performance by creator, and scale what works while quickly cutting what doesn’t. his audit helps you identify where your current setup breaks down before you spend more in 2026.
High-performing creator programs don’t rely on gut feel or screenshots. They define clear offers, track performance by creator, and scale what works while quickly cutting what doesn’t. his audit helps you identify where your current setup breaks down before you spend more in 2026.
Download Audit
Download the audit
"Creators are becoming distribution partners, not just media placements".
"Creators are becoming distribution partners, not just media placements".
— Li Jin, Founder of Atelier Ventures
— Li Jin, Founder of Atelier Ventures
Are creators actually driving revenue for your brand?
A 10-point audit to help Shopify brands assess whether their creator program is a scalable sales channel or just a line item in the marketing budget.